IMI smartShelf Data Delivery
Overview
Conceived to be "electronic shelf paper" sensing and reporting the presence of shelf items, the IMI smartShelf™ is a thin (0.006") printed sensor with adhesive backing that is trimmed to fit each shelf's width and depth. The "smarts" of the IMI smartShlef is a low power microcontroller chip that is interfaced to a communications link capable reporting locally or to a central host database.
IMI smartShelf adapts to retail, security and remote inventory management applications with ease and flexibility. Based on a train-by-example set up process the IMI smartShelf quickly is configured to application requirements.
The IMI smartShelf is protected by one or more US Patents and trade secrets. All rights reserved by Intrinsic Marks International, LLC.
IMI smartShelf Data Delivery
The IMI smartShelf delivers meaningful, timely results:
- Minimize Out of Stock (OOS) events
- Reduce distribution costs (chain improvements)
- Detection & alert to sweeps (reduce shoplifting)
- Identify consumer buying protocols (research)
- Track new product sales in real-time (market tests)
- Recognize incorrectly returned items (wrong shelf)
The IMI smartShelf is "smart" because:
- No change to item packaging
- No RFID chips required
- No barrier to benefits
- No privacy issues
- No capital investment in IMI’s data service business model
Answers to Basic Questions:
- How fast is the product leaving the shelf?
- What products next to restock to avoid OOS?
- How long was a product OOS?
- How long to OOS after restock alert?
- Is product test market research data valid?
- Which display/location is most effective?
- Is there a wrong product in assigned space?
RETAIL VALUE PROPOSITION - BIG PICTURE
Consumer Win
- Increased satisfaction at moment of truth
- Improved overall product availability
- Reduced OOS for promotion items
Retailer Win
- Minimizing OOS
- Increased product revenues
- Increased customer satisfaction
- Track product leakage from shelves
Manufacturer Win
- Minimizing OOS yields higher revenues
- More effective promotions
- Timely and higher quality market research data
- Reduced channel and DSD Costs
Increased brand loyalty
For additional information and a demonstration video presentation contact us with a brief summary of your requirements.